This topic examines heritage tourism demand, focusing on the nature of heritage demand, visitor characteristics, the motivations that drive people to visit heritage places and the obstacles that keep large portions of society from visiting heritage locations.

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Keywords:  Bequest demand; current or use demands; demographics; existence demand; geographic heritage attractions; heritage demand; local demand; national demand; option demand; psychographics; unmet demands.

More about this material type:
Date added to OUM OER: 2 Dec 2021
Date Modified in OUM OER: 2 Dec 2021
Author: Wan Mahmud Wan Ahmad & Nurul Jannah Musa
Submitter: Evy Sofia Ariffin
Technical Format: PDF Flipbook
License : CC BY-NC-ND

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More about this material type:
Date added to OUM OER: 11 Nov 2021
Date Modified in OUM OER: 11 Nov 2021
Script Writer: Zulaika Zakariah
Submitter: Evy Sofia Ariffin
Technical Format: MP4
License : CC BY-NC-ND

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